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About Me

Here to Serve You

For the past 20 years,  I have been most passionate and successful in leading teams that create and market compelling and beautifully designed products, content, websites, ecommerce platforms and customer experiences in a variety of channels.  I am a hard worker and have extensive experience in marketing & merchandising products and services, and leading teams to great success. I also have what it take to focus and build celebrity brands.  I have worked with Dr. Daniel Amen, Tony Robbins, Naomi Whittel and Jorge Cruise.

Recent projects include launch of Emerald Health Bioceuticals, SoTru and a brand refresh for RFI Ingredients.  Prior to that, designing, developing and launching celebrity doctor, Daniel Amen’s online product, Brain Fit Life, succeeding with very tight timelines and budgets. 

I was also instrumental in the launch of Rebody, a very successful weight loss supplement brand online and offline who's products appeared in multiple print publications, was on QVC and Dr Oz to name a few.

I also led all creative and marketing efforts for 11 years for weight loss and fitness expert, Jorge Cruise.  We created 4 New York Times Bestselling brands that crossed all channels.

I have access to an experienced team of creative writers, talented web designers & developers, SEM & PPC teams, graphic artists, innovative package designers, social media and SEO experts, marketing buffs and more!  Think of me as your Marketing & Creative Team!

While the core of my experience is in the health, supplements, fitness, beauty, personal development and fashion industries, I have also worked with a variety of other industries.

 

The Wall of Ideas

Areas of Expertise

  • COO, CMO and CEO all in one

  • Managing multiple vendors and staff to produce incredible results

  • Experienced creative eye that envisions and inspires visuals that make an impact

  • All encompassing online and offline marketing strategies

  • Master at execution

  • Customer retention and satisfaction

  • Health and wellness brands and businesses

  • Marketing funnels and maps

  • Membership sites and online communities

  • Managing internal and outsourced creative teams

  • Entrepreneurial and startup business strategy and growth

  • Content marketing strategy

  • Understanding of the mass consumer

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